This visual argument starts right with Cole’s ethos and goes into great detail of it. It gives the person who views this gets the sense that with all of his ethos from the start that Kenneth knows what he is talking about. The first thing that draws the eye is the face that is smiling. The creators attitude of the argument seems to be almost happy almost on a subject that almost everyone finds devastating. It is not until the reader goes to the words and finds what the ad is even about and why the woman is happy. The woman is a survivor of cancer and has every right to be happy. Kenneth states in his ad that, ” We all walk in different shoes.” These words can mean many things to each person. One meaning could be that people who have not gone through cancer are living in a different way because they did not go through the hardship. The ad gives the reader a sense of sadness of those who do not survive, but also a sense of joy because the person that is displayed has survived and is happy. The setup of this image is meant to give all the focus to the woman and nothing else. The words are only there to explain exactly what the ad is about.
Coleman starts his article off right away with logos by using statistical data about the water consumption difference between the years. He states yet another fact right after that one about the unthinkable number of bottles are discarded. This is a very great opening because it establishes his ethos in a very strong manner. He tells the readers, hey I did my research on this and I can use facts to prove that. Coleman is targeting anyone who drinks bottled water for his audience. He bring in another author’s work to mesh with his own. Elizabeth Royote argues about the same concept of the absurdity of bottled water, while using facts about the healthiness of regular tap water. Coleman tells the readers about how the commercials for water were based on pathos by using celebrity endorsers who in commercials showed bottled water to be a super great thing. Colema’s argument is very effective through use of his own facts that go alongside Royotes. This piece is completely filled with logos and it does a very good job of providing different points about the argument of absurd bottled water. Royote writes of her experience of going by stating, “Kansas city where the public utility draws water from the Missouri River something that resembles chocolate Yoo-Hoo and turns it into water so good that national magazines shower it with awards and even the locals buy it in bottles.”
The ethos of Walter Michaels is in a short biography before the article that doesn’t effectively show itself. It is easy to miss the ethos and just start to read the article because the biography of a author is usually in a short part at the end of an piece.The biography before the article may not also be with this article on other sources such as other websites or books. The biography if read makes the rest of what is said in the article seem like it would be more truthful since the reader would know who the writer is. Michaels starts of his argument with two quote from Scott Fitzgerald and Ernest Hemingway that sets off the argument right from the beginning. His audience target is everyone because, he is saying that all people have strengthened their feelings for their identity rather than their social class. He uses both logos and ethos very effectively in this article by stating different books and cases about race in universities. The argument becomes very hard to argue with the more Michaels uses factual sources to back his side. A line from his argument is very pungent as he states, ” We love thinking that the differences that divide us are not the differences between those of us who have money and those who don’t but are instead the differences between those of us who are black and those who are white or Asian or Latino or whatever.” People surveyed were more likely to say they were in the upper or middle class rather then say even if true that they were in the lower class. There is though a class level in each of the three classes. People tier themselves as upper middle class or lower upper class. This argument that Michaels makes is very effective because it appeals to the people who feel like it is because of their identity they are unequal to those above them.
Bittman makes a great point to start off his article right away by establishing his ethos. He tells his audience that he has been working as a food journalist for 30 years along with working with many well known chefs. The audience he is targeting is mainly the everyday person. This article also is trying to appeal to those who are very health consciousness or people who are obese. He is arguing that food today has become more about how fast can i get it ready to eat instead of how is this food going to affect my body. Bittman uses logos almost right away using statistical observation by stating, “Until 50 years ago ,of course, every household had at least one person who took food seriously every day. But from the 1950’s on, the majority of the population began contentedly cooking less and less, eating out more and more and devouring food that was worse and worse, until the horrible global slop served by fast-food and casual dining chains came to dominate the scene.” Cooking became defined to many as just putting a meal in the microwave to heat up. He backs up his case by telling people of data that said the obesity level was rising alongside the increase in convenience food. Bittman makes a effective argument by presenting his ethos right away making him seem likes the rest of the article will be very truthful. is use of logos in the different facts he uses back his statements that increase his ethos and make people want to believe him and eat healthier.
My purpose for writing this paper was to persuade others that the third Lord of the Rings movie was the best movie made. I targeted my peers as an audience to write to. My paper though fell flat and became overwhelming by the amount of details i gave into each scene. It became more about the scene then telling why the movie as a whole was the best. I used pathos in the second half of my paper to try and win over the people who love the emotions in films. The scene of Frodo and Sam on the side of Mt. Doom and thinking the end had come as lava flowed around them. IThe last scene is the best example as Frodo says his last goodbyes to his friends as he leaves them behind trying to find relief from the burden he took from the ring. I used logos in the introduction by stating which movies have failed in their third films. I could’ve stated the box offices sales numbers though and backed that argument more effectively. My paper became more about trying to add fluff of scenes and not adding the music though out the film or the special effects. The argument became less effective after the battle description because i took to long to explain it.
Mock, Seperation between Church and State, rhetorical analysis
Posted: September 19, 2012 in UncategorizedThis piece has many audiences but one that stands out is the people who believe in the right to put Christmas decorations on government property. . The writing style of this piece by the author is trying to reach out to those involved in religion, those who don’t believe in it, and the people who just care about peoples rights. Mock tries to appeal to all sides of the argument by stating each sides rights and wrongs. She calms down the anger over the fight by satisfying all the people to read this in a logical and welcoming state. She draws in the people who want to have Christmas decorations by stating her opinion from the start about not putting them there. This makes people want to read the article so they can argue back in a logical way. Mock uses pathos in this piece simply because this piece is about religion. There are many logical people who follow religion but get emotional when people try to infringe upon it. The emotional appeal is also on the people who don’t believe in religion and don’t want to see it on government land. I feel that this argument does not succeed or fail. The success comes from people reading the article and seeing the side of the author. The failure comes from this being an ethos piece and offending many who believe in what she doesn’t. It is a difficult and touchy task to make a piece involve religion without offending anyone.
The argument that the zombies are making is directed at Tom who is a survivor holed up in a mall. The zombie argument uses logos method to try and get into the mall. They tell him he is eventually going to run out of supplies and then has a choice to make of whether to let them in or not. There is no other option to avoid this decision because the supplies are truly limited. Bob also uses logos to tell Tom that even if Bob doesn’t open the door the other zombies will break through and eat him. Bob tries to appeal to Tom that through ethos logic that they only want to eat his brains, the rest of him will remain intact that way it suits both parties. He ties to be polite and say that he would help Tom in anyway and is glad he is trying to work with him. Bob says” I’m glad to see you take constructive criticism well. Thank you for your time I know we’re all busy as hell” to make Tom understand that time is short and he is trying to end it with a fair compromise for both he and Tom. Pathos is also used as the fear of becoming a zombie.
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